How a US GLP-1 companion nutrition brand, effectively locked out of paid acquisition, built an affiliate and creator channel to $105k in monthly sales in six months — through a compliance review that stalled month three.
Paid social and search are restricted for anything adjacent to GLP-1 medication. The brand's ad accounts were being disapproved and landing pages flagged, while demand grew faster than it could legally advertise into.
We were asked to build a US affiliate and creator programme from zero that did not depend on ad platform approval at all, and to hand it back self-sufficient.
When the two largest advertising platforms won't take your money, affiliate isn't a nice-to-have. It's the route to market.
Figures cover the managed period only. The programme was transitioned in-house at the end of July 2026; post-handover revenue is excluded. Publisher legal review is a material and unpredictable variable in this category and should be planned for, not designed out.
This category converts on explanation, not on offers. We built the programme around partners who could teach the problem, then layered the people going through it themselves. Both take longer to recruit than a voucher site, which is exactly why the first three months look the way they do.
We recruited health editorial, registered dietitian newsletters and comparison publishers, and gave every one of them a medical-adjacent compliance framework agreed before launch. Traffic was routed into educational guides rather than product grids, which lifted conversion 52% against the homepage baseline.
The highest-converting partners in this category are people documenting their own GLP-1 journey. They are not on influencer marketplaces and they do not have rate cards. We found them in the communities themselves and onboarded them commission-only.
Share of tracked sales through the managed period, by partner type
Our deal with every client is the same. We grow the programme, and when you're ready to bring it back in-house we give you the tools, the software and the support to run it yourself — without any drop in revenue. And we stay available, whenever your new account manager needs us.
Full tracking, reporting and partner-management setup transferred intact — the same infrastructure that drove the results, ready to run from day one.
The recruitment lists, community sourcing method, compliance framework and commercial logic, documented so the in-house team can replicate what we built.
We remain on call after handover. Whenever the new account manager needs guidance, we're there — the relationship doesn't end when the programme moves in-house.
$283,700 in sales · 1,689 transactions · 371k clicks · 31% active partners
We don't just grow brands. We give them the tools, the knowledge and the playbook to replicate exactly what we did to drive the success.
I've spent 28 years in affiliate, and almost every program leaks in the same places. I'll audit yours and hand you a plain, prioritised task list: exactly what to fix first and grow next. Free, and yours to keep forever. No card, no catch. Brands who work the list week to week see up to a 20% lift in traffic in 6 to 8 weeks. Imagine where that puts you in six months.
Free forever · yours to keep whether you hire me or not · about two minutes to start
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