How a US direct-to-consumer supplement programme was built from a standing start to $84k in monthly sales — through the category's post-January slump — then handed back in-house with the tools, the software and the playbook to keep it growing.
A US supplement brand partnered with us to build its affiliate programme from the ground up. We ran full programme management — recruitment, activation, content, creator and optimisation — then transitioned the programme back in-house at the end of July 2026.
The brief was simple: grow the channel fast, and leave the client with a self-sufficient, revenue-generating programme. The numbers below cover the managed period.
The shift isn't micro versus macro. It's trained influencers versus genuine creators — and finding them before the market does.
Figures cover the managed period only. The programme was transitioned in-house at the end of July 2026; post-handover revenue is excluded. Supplement demand peaks in January and softens through spring, which shapes the first three months above.
Growth wasn't luck or volume for volume's sake. We built the programme in deliberate phases — first establishing credible reach and coverage, then re-deploying hours into creators once the foundation was producing. The first three months are recruitment and diagnosis; the lever that mattered wasn't obvious until month four.
We onboarded and activated a broad base of content and review publishers, supported by content-monetisation sub-networks to unlock scale quickly. In month four we replaced generic homepage links with product-level deep links across every partner, which lifted conversion 45% and was the single largest accelerant in the build.
Instead of searching influencer marketplaces we searched the niche itself, filtering for accounts with 250 to 2,500 followers already posting about supplements and wellness. Passionate users, not influencers. No rate cards, no negotiation, commission-only.
Share of tracked sales through the managed period, by partner type
Our deal with every client is the same. We grow the programme, and when you're ready to bring it back in-house we give you the tools, the software and the support to run it yourself — without any drop in revenue. And we stay available, whenever your new account manager needs us.
Full tracking, reporting and partner-management setup transferred intact — the same infrastructure that drove the results, ready to run from day one.
The recruitment lists, activation sequences, creator sourcing method and commercial logic, documented so the in-house team can replicate what we built.
We remain on call after handover. Whenever the new account manager needs guidance, we're there — the relationship doesn't end when the programme moves in-house.
$281,700 in sales · 3,612 transactions · 806k clicks · 35% active partners
We don't just grow brands. We give them the tools, the knowledge and the playbook to replicate exactly what we did to drive the success.
I've spent 28 years in affiliate, and almost every program leaks in the same places. I'll audit yours and hand you a plain, prioritised task list: exactly what to fix first and grow next. Free, and yours to keep forever. No card, no catch. Brands who work the list week to week see up to a 20% lift in traffic in 6 to 8 weeks. Imagine where that puts you in six months.
Free forever · yours to keep whether you hire me or not · about two minutes to start
Choose the programme closest to your niche.