Practical, no-jargon guides for programme managers running on Rakuten — from first login to advanced tracking setup.
What Rakuten is, how it works, common mistakes, and reporting tips for new programme managers.
What SubIDs (u1) are, how to read them, and how to use them to see which placements drive sales.
Server-to-server postback tracking — how it works, why it matters, and how to avoid common pitfalls.
What the coupon feed is, how to populate it, common mistakes, and why it matters for your programme.
How to find and recruit the right publishers using Rakuten's partner discovery tools.
How to structure commissions to reward partners that actually grow the business.
How to vet partners and spot warning signs of fraud or brand abuse before they eat your margin.
Saved reports, deep links, bulk actions and the settings most people never open.
The daily-to-quarterly rhythm that keeps a Rakuten programme healthy.
Get personalised, expert advice on your affiliate setup — completely free.