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Rakuten Advertising (LinkShare) Guides

Practical, no-jargon guides for programme managers running on Rakuten — from first login to advanced tracking setup.

Rakuten Advertising (formerly LinkShare) is one of the oldest and largest affiliate networks, with particular strength in retail, fashion, and coupon partnerships. These guides cover the topics that come up most often when managing a Rakuten programme day to day.

All guides

Getting started Rakuten LinkShare Explained for Beginners

What Rakuten is, how it works, common mistakes, and reporting tips for new programme managers.

 Tracking Rakuten SubID Guide

What SubIDs (u1) are, how to read them, and how to use them to see which placements drive sales.

 Tracking Rakuten Postback API Setup

Server-to-server postback tracking — how it works, why it matters, and how to avoid common pitfalls.

 Offers Rakuten Coupon Feed Explained

What the coupon feed is, how to populate it, common mistakes, and why it matters for your programme.

 Recruitment Rakuten Partnership Discovery

How to find and recruit the right publishers using Rakuten's partner discovery tools.

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