Awin My Creative Setup

What it is

Think of My Creative as a self-service supply cupboard for your partners. You stock it with the banners, text links and seasonal offers you want promoted; partners walk in, take what suits their site, and place it — already wrapped in their tracking link. You control what's on the shelves; they choose what fits their audience.

Each asset you add carries the tracking baked in, so when a partner grabs a banner, the link automatically credits them for any sales it drives. That means you're not just uploading pictures — you're publishing ready-to-use, trackable promotional units that can appear across dozens of partner sites at once.

Why it matters

Partners promote what's easy. If your creative is fresh, on-brand and clearly tied to a current offer, partners will feature it. If the cupboard is bare or full of last Christmas's banners, they'll either skip you or cobble together something off-brand — and you lose control of how you're presented across the web.

Good creative also lifts conversion. A banner that reflects a live promotion ("20% off this week") will out-pull a generic evergreen logo every time. Keeping My Creative current is one of the lowest-effort, highest-return habits in programme management: it costs you an upload and earns you better placements.

How it works

1. Prepare on-brand assets. Create banners in the standard sizes partners actually use, plus clean text links and any current-offer creatives.
2. Upload into My Creative. Add each asset to your programme so it's available in partners' link-building tools.
3. Label clearly. Name and describe assets so partners can tell at a glance what each one promotes and when it's relevant.
4. Set validity dates for offers. Time-limited promotional creative should switch on and off automatically so nobody runs an expired offer.
5. Keep deep links available. Provide text links and tools that let partners link to specific products or categories, not just your homepage.
6. Refresh on a schedule. Replace seasonal and promotional creative as campaigns change, and retire anything out of date.
7. Tell partners when something new lands. A quick note or newsletter about fresh creative prompts partners to update their placements.

Common mistakes

• Leaving expired offers live. An old "Black Friday" banner still showing in March makes both you and the partner look careless. Use validity dates and prune regularly.
• Only offering a few banner sizes. Partners' sites need different dimensions; a thin set of sizes means many simply can't place you. Cover the common sizes.
• Homepage-only links. Without deep links, partners send shoppers to your front door instead of the relevant product, hurting conversion.
• Uploading and going silent. Partners won't notice new creative on their own. A short heads-up dramatically increases uptake.

Reporting tips

Where available, look at performance by creative to see which banners and links actually drive clicks and sales, then double down on the styles that work and quietly retire the duds. A creative with lots of impressions but few clicks is telling you the message or design isn't landing.

Cross-check creative activity against your promotional calendar: a spike in clicks when you upload a fresh offer banner confirms partners are picking it up, while a flat response may mean partners didn't know it existed — a prompt to improve how you announce new assets.

One more practitioner tip: keep a small, evergreen set of always-on assets (a clean logo, a couple of generic banners, reliable text links) alongside your rotating promotional creative. That way a partner who visits between campaigns always finds something usable, and you never present an empty cupboard at the exact moment someone is ready to feature you.

When to invest in creative — and when to keep it simple

Related guides

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